Gen X are stashing the cash – time to invest instead?

New research¹ shows nearly two-thirds of Britons born between 1965 and 1980 – Generation X – are holding ‘significant’ savings in cash, with average balances of £34,114. Despite the higher potential returns from investing, almost half of this group still view investing in stocks and shares as ‘too risky.’ 

Many Gen Xers are diligent savers, having built up cash reserves steadily throughout their working lives. Now in their late 40s to 50s, they’re laying solid groundwork for retirement. However, only holding savings in cash means missing out on the potential upsides of investing. Fewer than one in three Gen X cash savers also invest in stocks, shares or mutual funds, limiting the potential for long- term growth – with hard-earned cash falling ever further behind the pace of inflation. 

Maintaining a cash buffer for emergencies is a smart move, but leaning too heavily on cash can erode wealth over time. Historically, investing has delivered stronger returns over the long term (though not guaranteed), so keeping all your money in cash means foregoing these potential rewards. 

Achieving a better balance of cash and stocks can maximise your returns without taking undue risk. We can help you find the right mix of cash savings and investments, at a risk exposure that feels right for you. 

¹Just Group, 2025 

It is important to take professional advice before making any decision relating to your personal finances. Information within this article is based on our current understanding and can be subject to change without notice and the accuracy and completeness of the information cannot be guaranteed. It does not provide individual tailored advice and is for guidance only. Some rules may vary in different parts of the UK.